Make the content flow easily to keep people intrigued and reading. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could …

To keep readers coming back for more, year after year, making relevant content that sticks is necessary. Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply …

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over …

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. I …

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. The purchase cycle can sometimes involve a large number of clicks. Try and write blog content for external websites, which will link back to your website and …

Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically. The timeframes tend to vary for experimentation purposes, but …

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google …

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My …

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Most businesses understand the importance of — and the general idea behind — search engine optimization, the …

The opposite is also true. Twitter is the easiest and quickest way to learn what is happening. When changes are made to the pages, be sure to annotate them in analytics. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best …

With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have …

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. Effective marketing demands it. Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. Many …

The right content can attract the right users through your business funnel. Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short …

There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. A slow-loading …

The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. There is an …

If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all the sites or apply a cross-domain canonical tag and choose which site you want to be the source of the content …

You should see improvements in website traffic, a key indicator of progress for your keywords. A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain the related …

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! The amount of documents recorded here is less important than the high quality standard. Although many marketers …

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. You can no …

Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page …

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. It’s super tempting to right (perceived) wrongs online. As long as …

Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation. Contextual link building is the quickest way to …

Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. However, as generic keywords …

You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an irresistible headline. They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near …

When you add a link to your website, you are inviting users to leave your site. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages …

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Search engines tend to penalize these less valuable pages in the search results. By default, WordPress uses the same Meta data stored in the header …

Think long term rather than short term. Short term will get you nowhere with SEO. One of the best ways to learn about you and your market is to study your online competitors. Click submit and see if that content appears elsewhere on your website or on the Web. Instead …

A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. The convergence of SEO and content has been a driving force in marketing for the past few years. Whether you’ve …

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. That’s really easy, easy answer: it’s Google! Planning keyword targets and goals together …

Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Don’t overlook websites that don’t have a “write for us” page. Not every website has one of …

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. Here’s the thing …

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

Easily, that stuff’s out there it’s free if you’ve got a mind that can deal with the minutiae and the kind of mind-numbing boringness of some of it By all means dig right in and you will reach a certain level of proficiency. If Google is crawling …

Come up with topics you can turn into comprehensive guides or tutorials. SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web …

If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. There is a heavy …

Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest …

In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site …

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. The best directories are the ones that also provide useful information for your potential customers. Web pages that are optimized for …

Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. Not only can this result in a lot of wasted effort, but it can target an audience which isn’t the right one for your business. To Google, site speed is …

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Classic search optimization and growth hacking differ in yet another way. SEO or …

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? There are numerous methods you can use to build links some are better for local SEO while …

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. But what is low quality, thin content? If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with …

The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Site speed is an essential element of any campaign and for good reasons. You’ve also …