Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural.

Featured snippet opportunities

Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc.

Give your content the much-needed legs to go to where your customers are

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination

Can Images Help Improve My Website’s Search Engine Placement?

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Gaz Hall, from SEO Hull, had the following to say: "The canonical URL tells you / Google what the source of a page is."

Answer the questions of your potential customers

Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for.