Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales.
Classify the keywords you find
I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Refresh the post if needed. Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! Update any images and links, add new information if available, etc. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes.
Unlocking the mystery of bounce rates
People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per Click, the search engine's primary source of income. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site.
Online searchers are more likely to trust a brand when it appears within the first page of a search. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone. "
Beginner's guide to walled garden sites
Many webmasters use titles or descriptions that include words or
phrases like “and more” or “world’s biggest selection of.” I call these
phrases redundant text, in that they have no SEO value and serve only
to dilute the effectiveness of your page copy. Get rid of them where you
can. Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. s. Good
SEO is all about finding phrases that pay that are relatively popular
with searchers but relatively underused by your competitors.