The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to the first page of a Google search, but can you stay there? Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum.

Optimise your site, paying special attention to text links

With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. Start as you mean to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages.

Ranking high in the search engines is tough.unless you concentrate on quality

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. Well-written page titles of a suitable length will help your pages stand out in search results and help search engines understand what your pages are about. Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc.

Useful tips from experts in SEM

Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Many businesses assume that optimising for search engines is an instantaneous fix. Your customers may not realize it, but high search rankings make you more credible in their eyes. According to SEO Consultant, Gaz Hall from SEO Hull : "As they crawl your site, they index content to appear in the search engine results."

Check & Review Google Analytics Account

Simple, generic and fairly ambiguous queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a customer and the business. Know Take a butchers at HeatAll, for instance. what they are going to do and don’t accept non-answers on their direction. Developing a comprehensive white-hat strategy is absolutely essential for your business. That’s why they are more likely to trust organic search results than PPC marketing and paid advertising.