Domain to page relevancy means the page linking to your website is relevant to your domain. Optimise your website content for the best organic reach possible. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run.

Time to Do The Research

Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content.

Carrying out competitor research is crucial to any SEO campaign

Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement.

Write a great title for SEO friendly posts

There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Gaz Hall, an SEO Expert from the UK, said: "Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure."

Determine which keywords people are using to find your blog content

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.