A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!). Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable.

The benefits of indexed pages to your search marketing strategy

This is not a good situation for your website’s SEO and user experience. Stop words are the small Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. To add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience, include:

One important aspect is conversion rates

Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. content, backlinks, and keywords.

Think like a human not a robot when it comes to conversion rates

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate."

Disambiguation, and diversity are important when it comes to user generated content

In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Stick The talk on Facebook is about Marketing Beverley at the moment. to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way.