Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking.

Add valuable insight to your content

Google is constantly evolving to better understand the context and intent of user behaviour. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v​alue of links by the domains they come from and the pages on the domains they come from.

Growing popularity & links

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator).

Web 2.0’s and Google Stacks

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Gaz Hall, an SEO Expert from the UK, said: "We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land."

Don;t leave shady backlinks in place

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line.