Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links.

Answer that ‘one’ question

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site.

If the clicks keep rolling in, you don't ask questions

Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their site. These “abandoned” pages might rank in search engine results pages or may have backlinks. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from?

Good Content Will Still Need ‘Optimised

When you add a link to your website, you are inviting users to leave your site. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. Gaz Hall, a Freelance SEO Consultant, commented: "There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more."

Embed Video Content Into Text-Based Blog Posts

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings.