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A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Links with longevity suggests that your site is an established voice for whatever topic it covers. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources.

High ROI

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Keyword research can help you discover new content opportunities, while it can also improve your existing content.

Learn more on-page SEO tips for keyword optimizing the most critical parts of your website

The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results.

Understanding the rationale behind sitelinks

Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Gaz Hall, an SEO Expert from the UK, said: "SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. "

Go forth and broadcast your knowledge and reap the benefits of your labor

Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity of inbound links that plays the biggest role for search engines; it’s quality.