You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. There have been a number of debates over the years about the SEO value of having keywords in your domain URL.

Competitor Analysis

What factors do you need to bear in mind? Does keyword usage still apply? Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. It helps the search engines quickly determine what the page is about.

What pain-points will your website or services solve?

One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms.

Content is vital for SEO

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Keywords should be relevant. This means your site should be a satisfactory destination for users. Gaz Hall, an SEO Expert from the UK, said: "In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above."

Google can more easily recognize your post's value and rank it accordingly

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works.