Without considering a search engine user's intent, you will attract too much unqualified traffic. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more.
Follow an Established Path to Success
There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. Evergreen content. Content you
write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages.
Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. Search Engine Optimization should
start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another.
implementing Schema is an important step in the online marketing process
Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Gaz Hall
, an SEO Expert from the UK, said: " If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted."
Google guidelines don't agree with your approach
Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. It does not matter
if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them.