Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags.

Internal links & site-wide links

It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later.

Be funny. Humor is great if you can do it.

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for.

Add your contact details to every page of your website & social media profiles

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year Google is getting better and better at recognizing content that truly is useful to people. Gaz Hall, an SEO Expert from the UK, said: "From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website."

How do I rank in position zero?

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do.