Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Paid link-building is considered black hat SEO and is likely to incur a penalty. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. Remember, it takes 20 years to build a reputation and only five minutes to ruin it.

Create deep internal links through pages and blog posts

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing.

If I stop doing SEO will my rankings drop?

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website.

Submit a XML Sitemap for your website

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. I strongly believe that relevant links have a bigger impact on the algorithm. Gaz Hall, an SEO Expert from the UK, said: "If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity."

How do your SEO and content marketing efforts complement each other?

While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. It has long been understood that Google’s ranking algorithm is complex (by design). Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO.