Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong?

Ensure every piece of content you write concludes with a call to action

People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts.

Keep from using the same keywords over and over

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive.

Effective Use Of Guest Blogging

Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Gaz Hall, an SEO Expert from the UK, said: "When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks."

Identify who are the main influencers in your industry

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook.