Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Page load speed is also a ranking factor, especially for mobile. Google tends to prefer Featured Snippet content that begin logically as an answer would. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process.

Bring your customers back to your site in the form of traffic and sales

A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get to the top of Google, now find themselves faced with a penalty. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank.

Using Google’s Disavow Tool

Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it.

Is your website too Dynamic for SEO?

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure out what your site is about so where possible including keywords. A great and fast way to convey your goal is by using headlines and taglines. Gaz Hall, an SEO Expert from the UK, said: "Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course)."

If the clicks come rolling in, you don't ask questions

Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates).