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Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions.

Use Link Baiting To Get More Inbound Links

SEO changes quickly. Information that was true six months ago, may not be true today. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you.

Keep up-to-date with the latest SEO news and trends

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you.

Address the Audience Directly

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Use internal links with clear and informative anchor text. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Gaz Hall, from SEO Hull, had the following to say: "Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link."

If the clicks keep rolling in, you don't ask questions

Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content.