Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Search engine algorithms will continue to become more sophisticated. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. A webpage’s loading speed is very important for its ranking.
Users don’t want to spend time waiting for a page to
load; they want to see your content immediately. Webpages
with high loading times have high bounce rates, and high
bounce rates often result in poor rankings.
Can I Just Write Naturally and Rank High in Google?
99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. As a digital marketer, one Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! of the most frequent questions I get asked is “how do I get traffic to my website?” Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing.
Review and filter out "brand" traffic
If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. SEO is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search bar when they look for websites like yours. With a list of relevant keywords in your hand, you’ll be a half way there. A Google research recently revealed that four out of five users trust search engines for local searches Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page.
Duplicate content checks
Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them to be; also, ensure images are scaled accordingly. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "After you publish a blog post, share it on your social networks and then engage when people engage with you."
Internal linking is a secret weapon for search optimizers
Make sure that you label all of your images with descriptive alt attributes. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. Spend some time to get to know the people
who consistently share your content. Pull together a list of contacts
with more than a thousand followers and a history of engagement in
your content. Knowing your social media influencers will help you
expand your reach online and ultimately increase the rate at which
your content gets found online.