Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer.

Make sure your website is indexed in Baidu

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication.

Make your website more visible to people who are looking for keywords associated with your brand

Prioritize keywords and phrases, plurals, singulars and misspellings. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes.

Encourage Comments on Your Site

Think long term rather than short term. Short term will get you nowhere with SEO. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. According to Gaz Hall, a UK SEO Consultant : "Meta description tags can influence click-throughs but aren't directly used for rankings."

Keywords in URLs and File Names

You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they live. Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability.