If you produce great content, but no one’s there to see it, does it acquire links? Machines are writing stories and that is often something Google is not a fan of. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals.

Content marketing serves more than one very useful purpose

There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own.

To do SEO the right way, it takes time to test and learn all the various techniques involved in getting a website ranking.

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates.

Grant crawlers permission to index the content on pages

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Gaz Hall, an SEO Expert from the UK, said: "The truth is that working on the search optimisation for your website is not a guaranteed source of traffic."

Link, link and link some more

Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. Headings give your web page structure and help search engines better determine what your page content is about. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach.