Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. Many people still think that having a high volume of crawlable and indexable pages is always better. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information.

Free SEO might not involve spending money but it isn't the cheaper alternative

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings.

It can be a great strategy to focus on long tail keywords

If the wrong people are hitting your website, it's all for nothing Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO.

Your SEO investment could amount to less of a result than you may have hoped for

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. According to SEO Consultant, Gaz Hall: "Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant!"

Links are glue for your site

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Speaking from experience, I have often seen product manufacturers describe a product from their point of view.