Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Content quality, content amount, and website information are all factors in your Page Quality Rating.

Monitor the evolution of your search engine rankings

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page

Keywords in Special Places

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site.

Build links for your business, for your customers, make them relevant and associate them with great content

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Gaz Hall, an SEO Expert from the UK, said: "The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in."

Links coming from sites which have link networks

A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Google just needs evidence that what is on a particular website is relevant to it’s viewers. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger.