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If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff).

Find great working partnerships online and off

SEO is technical, complicated, time-consuming and potentially dangerous. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Learn which industry ranking factors are important to your business and how to improve your online rankings. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page.

Post Interesting Stuff Not Limited to Your Products/Services Only

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing.

Move From m. to Responsive Design

Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Think long term rather than short term. Short term will get you nowhere with SEO. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. According to SEO Consultant, Gaz Hall: "When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. "

Local Link Building

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not link to bad sites or else all your pains will go waste.