Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog.

It Doesn’t End After Publish

The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Quality and visibility. This is truly the great secret to SEO and content. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. In contrast, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks.

Word count is a complicated SEO metric

Keyword research can be time-consuming, but rewarding when done properly. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. For experienced marketing teams, the content creation process has become a high-level assembly line. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site.

You'll usually find you optimize for important keywords naturally

You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Gaz Hall, from SEO Hull, had the following to say: "Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience."

Satisfy a compelling customer need

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal.