One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed.

Expand your googlebot crawlers as necessary

SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. The search engine views your Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! site as more trustworthy. But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links).

Random musings on Google algorithms

Having keywords in your domain URL can also give you a small SEO boost. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Every site has a sphere of relevance.

Personalization counts: how do landing pages fit into this?

Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results."

The hidden agenda of link building

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page.