Make it easier for search engines to index your website. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts.

Optimal size of title tags

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine.

Audit Your Site To Improve It’s Performance

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website.

Missing title tags are problematic

Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome!"

The more your content caters to your customers specific interests, concerns and needs, the more effective it will be

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities.