Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on.

I urge you to think about web portals

A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google. A good trick is to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! dig into your Google Analytics to see the top visited pages on your site. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market.

Non-indexable filter pages

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so.

Its all about keyword research

Actionable changes such as getting your graphic designers to save images differently, or reducing your content in a few key places, are factors that the wider marketing team can easily get involved with and champion. The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. Gaz Hall, a Freelance SEO Consultant, commented: "The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text."

This year will be the year of citations

Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor).