Any discrepancies might cause Google to NOT show your business' information on a search result page. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site.

Which SEO activities have previously been attempted?

The search engines must execute multiple tasks very well to provide relevant search results. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail.

Guest blogging was fine years ago, but is not a great way to build links now

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. Search engines are invested in providing users a great mobile experience. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety.

Businesses rely on their websites so it’s vital to get SEO right

Mobile is becoming more popular every year. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Gaz Hall, from SEO Hull, had the following to say: "The rise of social media on the Web has created a host of new signals that search engines can consider."

Today’s consumers want it all

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats.