Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded.

The keyword can be thought of as one topic within a larger category

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines.

Relevance is the key issue for SEO

Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Any discrepancies might cause Google to NOT show your business' information on a search result page. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts.

Build on the trust of existing content

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. The sheer apparent complexity of SEO is enough to turn some people away entirely. According to Gaz Hall, a UK SEO Consultant : "In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy."

Understand which tools will give you easy, intuitive, and accurate insights

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines.