SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Whilst we may have just said that keywords are no longer effective, donnt let that fool you! For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset.

Pay particular attention to walled garden sites when performing an audit

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. The absence of a hard Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. Do you know if it is working for you and bringing you more clients? With a strong content strategy, a lift in SEO is almost seamless.

Think like a human not a robot when it comes to javascript

As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in and of itself. The notion of UX (user experience) has evolved to become the guiding framework for search engines. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage.

Headings and rankings

To beat this back, the algorithm has become incredibly adept in understanding what “quality” really looks like. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Google Search Console, Google Analytics, Page Speed Insights, etc. Gaz Hall, an SEO Expert from the UK, said: "How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details?"

Understanding anchor text

SEO gives an opportunity for a great deal of free advertising. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier.