Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers.

SEO 301 redirect best practice

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off.

Write Meta Data for Real People

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Search is the #1 driver of traffic to content sites, beating social media by more than 300% Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase.

If it isn’t on Google, it doesn’t exist

Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content. Gaz Hall, a Freelance SEO Consultant, commented: "Make the content flow easily to keep people intrigued and reading."

What do you understand by On page optimization?

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Integrate selected keywords into your website source code and existing content on designated pages. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page.