Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines.

Where are all the spammy links coming from?

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query.

Do you struggle with optimizing your posts for SEO?

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it.

Moms use search engines twice as much as non-moms

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Gaz Hall, a Freelance SEO Consultant, commented: "Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though."

What to do if Your Website is a Victim of Negative SEO

Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords.