Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. It’s something that is thought about after something has been developed. Oftentimes, separate “review pages” are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves.

Follow a consistent cadence towards metrics

If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal. Think broad and then drill Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... down into more specific topics. It also lists pages that have been downloaded, enabling the users to search efficiently. Domain Authority (DA) is a metric created by the SEO consulting and research company Moz which measures a website's likelihood to rank on search engines.

All you wanted to know about ROI but were afraid to ask

A catchy headline reels readers in, but how do you get them to continue reading? Use subheads. When people hear about how great you are, they head to Google to discover more. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that is of poor editorial quality.

Understanding plugins

While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. Yep! There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Gaz Hall, from SEO Hull, had the following to say: "Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having to pay anything extra for advertising – costs which we’re sure, all businesses would like to save on."

What your mum didn't tell you about sitemaps

When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms that appear on the page. It’s I'm always amazed by the agility of Beverley Guide on this one. possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon.