RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. 95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month.

Optimizing websites for Google can be quite intimidating if you are new to the topic

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. SEO is Search Engine Optimization. Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Search engines will not consider your site to be an authority if the links are only emanating from one type of source.

Quick tips regarding canonical URLs

Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit.

Let's follow URLs best practise

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Gaz Hall, an SEO Guru from the UK, said: "The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume."

When your use of conversion rates becomes obsessive

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. When The talk on Facebook is about New Media Now at the moment. you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Search drives the web -- roughly two-thirds of website visitors originate from organic search. What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content.