What Google wants to see is authoritative and relatable links talking about your site. The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. How do you find people who value SEO enough to pay your prices? You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text.

Use topic clusters for effective SEO

The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. There's nothing like marketing in the minute. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved.

Use quality hosting and CDN

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. You need to understand where you are now in order to accurately assess your future rankings. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above!

Use social media to find content creators in your niche

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy. According to SEO Consultant, Gaz Hall: "The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content."

Your title tag is your trigger mechanism

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation.