Consider long tail search at the inception

Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically. The timeframes tend to vary for experimentation purposes, but …

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Check & Review Google Analytics Account

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google …

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Invest in search engine spiders

The right content can attract the right users through your business funnel. Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short …

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Is this the end of doorway sites as we know it?

Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. However, as generic keywords …

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Headings and gateway sites

A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. The convergence of SEO and content has been a driving force in marketing for the past few years. Whether you’ve …

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Aligning your goals in relation to local search

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. Here’s the thing …

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Link, link and link some more

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

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How to search engine optimize your website

Easily, that stuff’s out there it’s free if you’ve got a mind that can deal with the minutiae and the kind of mind-numbing boringness of some of it By all means dig right in and you will reach a certain level of proficiency. If Google is crawling …

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What is Off page optimisation?

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. But what is low quality, thin content? If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with …

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Anchor text is still a huge ranking signal

Large images slow down your site, so you need to make image file sizes as small as possible. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is …

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Focus on performance, user experience, and white hat SEO

So, from a communication standpoint, from a, how the whole entire paradigm is set up it’s a really difficult place to do business. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only …

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A do-it-yourself guide to metrics

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. If you want more traffic, read on… In the last couple of years, web masters have been …

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Make it sufficiently broad in terms of dynamic pages

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down …

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Understanding anchor text

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet …

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The hidden agenda of link building

One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due …

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Use an SEO Service for Link Analysis

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. You as a business owner need to get …

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Keep a strong focus on the one keyword phrase

Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. The total number …

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Excellent customer support is a must

When it comes to long-term SEO strategies, there are so many tactics to consider. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s …

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Internal linking is a secret weapon for search optimizers

Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Search engine algorithms will continue to become more sophisticated. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to …

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Keywords in Page Titles

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Title tags …

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Increase the likelihood that people will share your content.

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for …

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Optimization ensures the Website is easy to crawl

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a …

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Encourage customers to leave positive reviews

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

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Words and phrases that keep people engaged

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by …

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Number of backlinks to the page

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Try to ensure the key phrase is an exact match to what the searcher will type into …

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Use Google Authorship to Guard Your Content

When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page In short, you need to …

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Watch for Copy-Cat Content

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. NAP stands for Name, Address and Phone Number. NAP is critical …

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Make sure your site is optimized for mobile

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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How Google's Semantic Search Will Change SEO

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether …

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Measure and Improve

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to …

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Learn more about your audience

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage …

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The headings for your homepage

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. When done well, content marketing can contribute to …

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Good Content Will Still Need ‘Optimised

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Website owners used to litter their content with …

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Keywords in URLs and File Names

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Creating evergreen content is …

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Set Up Backlink Alerts

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. All business websites are different and there is never any ‘One Size Fits All’ solution …

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Links coming from sites which have link networks

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Once upon a time, marketers focused on strategizing …

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Answer the questions of your potential customers

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into …

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Create relevant profiles on authorative sites

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Creating content …

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