Write with your audience’s questions in mind

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

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Does Cross linking works as an SEO strategy?

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Keep track of how many times your past keywords have yielded expected results …

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Follow Google's advice on this

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Identify who are the main influencers in your industry

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all …

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Lessons Learned from Crummy SEO

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Catering your search engine optimization strategy efforts only to the Google …

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Create a roadmap for linking between your own articles

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. How do you find people …

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Encourage +1’s

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Understanding the rationale behind outbound links

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in …

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Landing page analysis is important for SEO

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website …

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Create high-quality content on a recurring basis

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Get reputable websites to link to you. You can achieve this by gaining a …

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Find the right Chinese keywords

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Authority is created over time. It can't be rushed. A lot of SEO …

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Why is Social Media important for Local Businesses?

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

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Add the URL’s of all your social profiles

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it …

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Google might discount irrelevant links

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality …

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Keyword driven anchor text reigns supreme

Keywords should be relevant. This means your site should be a satisfactory destination for users. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. As a part of mobile searches …

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Action Plan

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Much …

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Mobile readiness is a confirmed general ranking factor.

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. While external links that point to your site provide long-term SEO value, so do links on …

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Sprinkle LSI keywords liberally

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Search engines want to deliver the best results to searchers based on the search terms visitors enter. When building backlinks to your website, you have to …

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Google recommends customer focused content

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a …

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