Long Tail Traffic Is Hiding In Long Form Content

Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes …

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Satisfy a compelling customer need

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. On page optimization is very essential to gain …

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Don;t leave shady backlinks in place

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever …

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Set Up Alerts For Brand Mentions

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Keywords should be relevant. This means your site should be a satisfactory destination for users. Strategically written website copy includes well-thought-out internal links and calls to action. Meta …

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The goal of SEO is to make you money

Domain to page relevancy means the page linking to your website is relevant to your domain. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a …

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Use Rel Canonical Tag To Improve Ranking

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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Develop your follow-up approach

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. A holistic approach …

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SEO thats shines above the rest

Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically …

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Google measures by pixel width, not character count

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link …

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Enhance Your Outreach Strategy

Expect increased conversions, particularly those from visitors who arrived via organic search. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Dig through your customer …

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Take the keywords out and find another place to use it

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Usually, companies do not understand the importance of a newsletter. If it is used properly, the …

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Always ensure any anchor text looks and is natural

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of …

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Add Facebook “Like” and “Share” buttons

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Because there has been quite some news about Google’s Penguin update and before that its Panda …

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It’s time to revolutionize our approach to link building

Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. There aren’t many free, intuitive programs that give you the kind of …

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If the clicks come rolling in, you don't ask questions

Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Page load speed is also a ranking factor, especially …

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If the clicks keep rolling in, you don't ask questions

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks …

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Google Loves Diversity

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Once you have exceptional content, you need to …

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Effect of keyword density on the SERPs

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar …

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Number of backlinks to the domain

Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. When done well, content marketing can contribute to boosting a …

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Provide value information rooted in your initial strategy

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. Backlinks from older …

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Optimising Your Website is Not A Guaranteed Traffic Generator

A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy …

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