When your use of conversion rates becomes obsessive

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Most businesses understand the importance of — and the general idea behind — search engine optimization, the …

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Take care when dealing with rankings

The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. There is an …

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Its all about citations

You should see improvements in website traffic, a key indicator of progress for your keywords. A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain the related …

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All you wanted to know about web crawlers but were afraid to ask

You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an irresistible headline. They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near …

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Start simple, but don't forget backlinks

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Search engines tend to penalize these less valuable pages in the search results. By default, WordPress uses the same Meta data stored in the header …

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Why javascript matters

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. The best directories are the ones that also provide useful information for your potential customers. Web pages that are optimized for …

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The benefits of CTR to your search marketing strategy

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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Target Relevancy And Engagement Over Traffic

In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site …

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Unexpected ways text links can impact your marketing efforts

You should see improvements in website traffic, a key indicator of progress for your keywords. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. The best practice for internal linking …

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The truth about onsite SEO

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct …

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Unique content signifies quality

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. There are more than enough SEO guides on the internet. But only a few of …

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Make Sure Your Website Content is Mobile Friendly

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

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Use URL structures that help your visitors

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that …

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Website Performance Factors Influence Search Engine Rankings

If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. If you haven’t …

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Online marketing is not a monarchy

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a …

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Most Common On-Site SEO Mistakes

Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas …

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Link, link and link some more

If you produce great content, but no one’s there to see it, does it acquire links? Machines are writing stories and that is often something Google is not a fan of. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely …

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The Role of Social Media

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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Leads are the lifeblood of a business

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Mobile has changed our lives. It has also changed SEO. Mobile …

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Do you have an SEO strategy for this year?

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Be certain to use your long-tail terms

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. SEO works best when it is tailored to the Website, rather than …

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SEO local search best practice

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site …

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Check out the keywords your competitors are targeting

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager …

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Content is for humans

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. Many SEO campaigns start with keywords – knowing what the audience within your niche …

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IncludE benefits in your subheadings

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? An HTML sitemap (as opposed to an XML sitemap …

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A lot of websites have very serious on-page SEO issues

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank …

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Check out the keywords your competitors are targeting

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up …

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Find the best way to use combine timing and context

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well …

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All Attention is Good Attention Isn't It?

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. It’s hard to imagine that just 10 …

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Social is important as an indirect factor

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. Search …

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Site Architecture for Dummies

Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Blog comments …

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Fixing an Internal Linking Problem

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of …

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Drive traffic to a particular page of your website

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. By correctly using header tags in the following order …

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Project the right image

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Keep it natural

Competitor analysis is a lot easier when you have the right tools. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your …

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More content equals better rankings and more links

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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Add more meta data

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when …

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Understanding Your Competitive Landscape

Use internal links with clear and informative anchor text. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google …

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When it comes to standing out on a SERP, shorter is always sweeter!

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website …

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SEO quality best practice

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move …

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