Identify (and include) commonly searched keywords

Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at …

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Think about how to incorporate keywords into your article

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend …

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Getting SEO to take off can take time and patience

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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Cross-link relevant content

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Make sure that the pages on your …

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What Is Free SEO and What Is Paid SEM?

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Search engine results are in a constant state of …

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SEO is leading the way

The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant …

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Links coming from a website which is not ranking on any keyword

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Structured data …

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Both SEO and social media posts drive site traffic

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. If your …

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Track Desktop and Mobile Analytics and Metrics Separately

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search …

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Actively seeking links can and should penalize your website

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Using structured data, you can serve Google your address details in the most convenient way. Real SEO is all about helping Google understand the content of …

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Increase the level of security on the site

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at …

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Buying Your Way To the Top With Pay Per Click Advertising

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. “Dwell time” is the amount of time visitors spend on your website and it can affect …

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Don’t forget to link from the top too

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

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Behind the SEV curtain

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Find out who your customers are and …

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Stay Focused on the Long-Term

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. After the emergence of major updates, like Panda and Penguin, search …

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