Become Obsessed With Powerful Metrics

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

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The back story of link research

With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have …

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Things that make you love and hate mobile search

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! The amount of documents recorded here is less important than the high quality standard. Although many marketers …

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Do you understand the demographics of social media across networks?

Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation. Contextual link building is the quickest way to …

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The death of comment spam

Come up with topics you can turn into comprehensive guides or tutorials. SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web …

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Self-publishing Parasite SEO based purely on duplication

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained …

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The worst advice I've heard about javascript

Failure is fine, but denial is not. When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Quality always trumps quantity. In case the website is not in …

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Beginner's guide to walled garden sites

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

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Tactics around forums

More people are using mobile devices than computers to search the web. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest …

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Keywords are no longer necessary for high rankings

According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or …

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Make a concerted effort to keep up with SEO advances

Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? The Internet is made up of …

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Use optimized .png files or SVG files with ALT text for images

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Build your site with a logical link structure. Every page should …

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How Should You Use Search Activity Data?

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. How …

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Check Google Trends to see Search Volume Over Time

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Compelling and unique images have always …

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Measure and Improve

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a …

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Your title tag is your trigger mechanism

The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user …

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Don’t pass over this step!

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

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What do you understand by On page optimization?

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Google will bring people to your website, but engagement can help return visitors …

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Link reclamation

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Market Segmentation

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

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Have a category description paragraph

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share …

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What to do if Your Website is a Victim of Negative SEO

Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their …

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Search Console shows your average position for each keyword

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Use …

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Start your SEO copywriting process here

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. One thing you want to pay attention to is the speed …

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How do I rank in position zero?

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately The higher your site ranks in the search engines the more visitors you will get …

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Content is King (for now)

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. If you’re not able to rank on the first page …

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Headings and SEO

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Keyword stemming is a process, in which …

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Why moes SEO matter?

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality …

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Building An Effective SEO Strategy

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Creating infographics that give detailed information about your niche is …

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Websites are representations of ideas

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. If …

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Don’t jump in blind

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. The permalink is the full URL you see – and use – for …

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Longtail terms

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. . Search engine …

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Google cares the most about editorial links

Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. Although Google Plus might be one of the less popular social networks out there, it’s still …

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Embed Video Content Into Text-Based Blog Posts

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s …

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