How do backlinks help SEO?

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you …

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Google guidelines don't agree with your approach

Without considering a search engine user's intent, you will attract too much unqualified traffic. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article …

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What does your audience expect from you?

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. It is better to create a content that is user-friendly than exhaustive …

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Your title tag is your trigger mechanism

What Google wants to see is authoritative and relatable links talking about your site. The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. How do you find people who value SEO enough to pay your …

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Mention keywords where they matter most

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords …

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It’s about relevancy, and relevancy only

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. The page title is still one of the most important ranking factors for Google, so you …

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Determining the goal for the site

Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it …

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High quality links matter and make a huge difference

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Starting with SEO, what …

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Look at underperforming but related posts on your site

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? One of the most important steps when starting with SEO is to align it with your wider …

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Accentuate the positive

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Performing regular audits on your website’s links is a good way to …

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Finding the 'Low-Hanging Fruit'

A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception …

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Geolocation

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page …

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Links are glue for your site

Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Most search engines like links of either type, although more specifically the one way links. One way links are more especially …

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Local Link Building

If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater …

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Join Google Plus/Become Active

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Join popular online forums and post valuable comments …

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Go great or go home

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be …

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Domain name – make it brandable

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal …

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The important factor here is specificity

Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. : Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then …

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