Here's what industry insiders think about organic links

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. The purchase cycle can sometimes involve a large number of clicks. Try and write blog content for external websites, which will link back to your website and …

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The web is the new Yellow Pages

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

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The most obvious SEO tactic

When you add a link to your website, you are inviting users to leave your site. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages …

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What your mum didn't tell you about sitemaps

Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest …

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Taboos about citations that you should know

The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Site speed is an essential element of any campaign and for good reasons. You’ve also …

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Aligning your goals in relation to hits

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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The truth about meta tags

There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that …

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The mysterious world of link bait

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants …

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Avoid SEOs selling 1,000 backlinks for $5

It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. From the point of view of search engine optimization …

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Convert visitors of your website to customers

All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. The average top-ten ranking is two or more years old and the average age for the …

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Google ranking factors

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Figure out your audience and message

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. If you think about …

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Planning the Takeover

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Description meta tags are important because Google might use them as …

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Low hanging backlink fruit

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve …

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Avoid any grey / black hat link building tactics

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly …

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You Can't Have Search Without Social

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Links are still a critical element to Google’s algorithm and their value needs to be protected. Technology …

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Planning the Takeover

Search engines simply want to deliver the most relevant results to their users based on search queries. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). The content on your site should be organized in a …

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Get Mobile

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search …

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Invest in a third-party monitoring service

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

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Technical aspects of search engine marketing

Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. For good link building, you need to build good relationships. There are plenty of opportunities to build …

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Previous SEO Work

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. If you are new in the business then remember that the big guns are already optimizing for the most …

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This is all about building trust

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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Today’s consumers want it all

Any discrepancies might cause Google to NOT show your business' information on a search result page. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide …

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Great designers seldom make great advertising men

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Keyword Research and Implementation is important for making any piece of copy shine …

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Find Sites Linking To More Than One Competitor

It helps the search engines quickly determine what the page is about. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives …

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Evaluate the credibility of a website using a simple approach

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Your SEO writer and SEO expert should be able to communicate with each other and work together to …

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Your content marketing campaign will fail unless you integrate SEO

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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Optimize Your Site With WP SEO Plugin

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Always keep the restrictions of the small screen …

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Pay attention to on-page ranking factors

Keywords should be relevant. This means your site should be a satisfactory destination for users. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Write locally oriented content: It’s one of the best things you can …

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Relevance is the key issue for link building

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Evaluating keywords for relative opportunities is …

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Post Good Content

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique …

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Consider your URL structure

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Work Hard and Success Will Come

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Link building has always been an important aspect of local SEO. It …

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