Most of all, earn Google's trust

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. The page title and …

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Monitor the evolution of your rankings

Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets …

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Be authentic

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Remember, it takes …

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Link reclamation

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. It may not be a good idea to link to the website from footers or sidebars. Much of digital marketing …

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Help potential customers make purchasing decisions

Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. Search Engine Optimization …

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Remember that quality is more important than quantity

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Ranking organically in search for product keywords should be an ecommerce stores end goal because this …

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Keywords vs. Topics vs. Relationships

It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Links are integral for connecting each piece of content, ultimately leading to a potential sale. Keyword-based titles help establish page theme and direction for your keywords. Keyword …

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Use outbound link strategies

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Links …

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Google loves fast sites, and so do your customers

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually …

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Create Better Content

It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which …

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SEO quality best practice

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your …

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Making your site easy to navigate

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis …

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Technical aspects of building links

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and …

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Use Internal Links

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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Keywords that you’re not already targeting

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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Links are glue for your site

The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently …

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