Anchor text is still a huge ranking signal

Large images slow down your site, so you need to make image file sizes as small as possible. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is …

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Focus on performance, user experience, and white hat SEO

So, from a communication standpoint, from a, how the whole entire paradigm is set up it’s a really difficult place to do business. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only …

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Think like a human not a robot when it comes to quality

The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to. At the heart of …

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The benefits of CTR to your search marketing strategy

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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A do-it-yourself guide to metrics

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. If you want more traffic, read on… In the last couple of years, web masters have been …

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Self-publishing Parasite SEO based purely on duplication

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained …

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The worst advice I've heard about javascript

Failure is fine, but denial is not. When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Quality always trumps quantity. In case the website is not in …

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Target Relevancy And Engagement Over Traffic

In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site …

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Make a good use of 301 redirects

The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Should I Block …

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One important aspect is SEO campaigns

To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and cited often by other sites. If your Google keywords relate to your business or website, where is your site in the search …

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Unexpected ways text links can impact your marketing efforts

You should see improvements in website traffic, a key indicator of progress for your keywords. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. The best practice for internal linking …

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Make non reciprocal links the main focus of your marketing tactics

Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Stuff every …

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Make it sufficiently broad in terms of dynamic pages

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down …

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The truth about onsite SEO

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct …

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Aligning your goals in relation to hits

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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This year will be the year of citations

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Although we never encourage keyword stuffing, spend some time researching keywords that …

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The truth about meta tags

There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that …

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The mysterious world of link bait

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants …

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Understanding anchor text

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet …

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Be mindful of dynamic pages

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once …

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Beginner's guide to walled garden sites

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

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The hidden agenda of link building

One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due …

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Tactics around forums

More people are using mobile devices than computers to search the web. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest …

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Use an SEO Service for Link Analysis

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. You as a business owner need to get …

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Keywords are no longer necessary for high rankings

According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or …

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Unique content signifies quality

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. There are more than enough SEO guides on the internet. But only a few of …

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Avoid SEOs selling 1,000 backlinks for $5

It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. From the point of view of search engine optimization …

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Keep a strong focus on the one keyword phrase

Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. The total number …

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Try to Go for Longer, Scannable Posts

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Using your focus keyword in the headline can also be a good …

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Make a concerted effort to keep up with SEO advances

Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? The Internet is made up of …

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Make Sure Your Website Content is Mobile Friendly

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

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Google has made its review markup guidelines fairly clear

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Search analytics …

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Excellent customer support is a must

When it comes to long-term SEO strategies, there are so many tactics to consider. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s …

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Internal linking is a secret weapon for search optimizers

Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Search engine algorithms will continue to become more sophisticated. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to …

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Use URL structures that help your visitors

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that …

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Convert visitors of your website to customers

All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. The average top-ten ranking is two or more years old and the average age for the …

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