Press Releases and Backlinks

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Headings give your web page structure and help search engines better determine what your page content is about …

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Use optimized .png files or SVG files with ALT text for images

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Build your site with a logical link structure. Every page should …

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If the clicks keep rolling in, you don't ask questions

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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Google ranking factors

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Figure out your audience and message

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. If you think about …

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How Should You Use Search Activity Data?

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. How …

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Website Performance Factors Influence Search Engine Rankings

If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. If you haven’t …

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Online marketing is not a monarchy

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a …

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Most Common On-Site SEO Mistakes

Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas …

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Planning the Takeover

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Description meta tags are important because Google might use them as …

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Add Facebook “Like” and “Share” buttons

Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Link building isn’t dead. Not by a long shot. While most of the links to your site will …

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Check Google Trends to see Search Volume Over Time

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Compelling and unique images have always …

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The first choice should be SEO

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Reacting to …

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Link, link and link some more

If you produce great content, but no one’s there to see it, does it acquire links? Machines are writing stories and that is often something Google is not a fan of. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely …

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Tailor to shoppers, not search engines

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets …

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The Role of Social Media

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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Leads are the lifeblood of a business

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Mobile has changed our lives. It has also changed SEO. Mobile …

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Low hanging backlink fruit

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve …

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Avoid any grey / black hat link building tactics

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly …

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Measure and Improve

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a …

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Promote for links, not penalties

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain …

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Do you have an SEO strategy for this year?

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Your title tag is your trigger mechanism

The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user …

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Keywords in Page Titles

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Title tags …

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You Can't Have Search Without Social

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Links are still a critical element to Google’s algorithm and their value needs to be protected. Technology …

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Be certain to use your long-tail terms

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. SEO works best when it is tailored to the Website, rather than …

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SEO local search best practice

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site …

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Don’t pass over this step!

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

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Planning the Takeover

Search engines simply want to deliver the most relevant results to their users based on search queries. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). The content on your site should be organized in a …

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The first indication should be keyword research

It helps the search engines quickly determine what the page is about. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change …

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Check out the keywords your competitors are targeting

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager …

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Increase the likelihood that people will share your content.

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for …

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Determining Your SEO Objectives

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited …

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Get Mobile

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search …

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Optimization ensures the Website is easy to crawl

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a …

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Encourage customers to leave positive reviews

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

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Have a category description paragraph

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. You can reach out to higher …

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Target your website to your audience

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes …

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What do you understand by On page optimization?

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Google will bring people to your website, but engagement can help return visitors …

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