Link reclamation

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Invest in a third-party monitoring service

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

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Technical aspects of search engine marketing

Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. For good link building, you need to build good relationships. There are plenty of opportunities to build …

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Words and phrases that keep people engaged

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by …

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Number of backlinks to the page

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Try to ensure the key phrase is an exact match to what the searcher will type into …

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Move inline scripts and styles into separate files

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Outbound links to related pages …

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Use Google Authorship to Guard Your Content

When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page In short, you need to …

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Watch for Copy-Cat Content

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. NAP stands for Name, Address and Phone Number. NAP is critical …

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Content is for humans

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. Many SEO campaigns start with keywords – knowing what the audience within your niche …

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Previous SEO Work

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. If you are new in the business then remember that the big guns are already optimizing for the most …

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Longer content gets more shares

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Longer URLs tend to look a little more spammy within the search engine results page, and …

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Market Segmentation

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

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This is all about building trust

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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How To Spot DoFollow Links

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Don …

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IncludE benefits in your subheadings

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? An HTML sitemap (as opposed to an XML sitemap …

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Block bad URLs with robot.txt

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Have a category description paragraph

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share …

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Responsive sites are becoming more and more important for SEO

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Restart and Revive Marketing Your Small Business

Domain to page relevancy means the page linking to your website is relevant to your domain. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have …

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SEO changes quickly

While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Important elements of a website redesign oftentimes get pushed to …

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What to do if Your Website is a Victim of Negative SEO

Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their …

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Want to see LSI in action?

Bad content truly can do long-lasting damage to your website, brand and business. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and …

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Today’s consumers want it all

Any discrepancies might cause Google to NOT show your business' information on a search result page. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide …

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A lot of websites have very serious on-page SEO issues

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank …

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Arm yourselves with an SEO strategy

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. Without on page optimization of your content which talks about your website, there will be …

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Make sure your site is optimized for mobile

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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What Is Good Content?

Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content …

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Search Console shows your average position for each keyword

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Use …

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Monitor Google My Business

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Authority is measured by the quantity …

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Check out the keywords your competitors are targeting

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up …

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Start your SEO copywriting process here

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. One thing you want to pay attention to is the speed …

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Great designers seldom make great advertising men

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Keyword Research and Implementation is important for making any piece of copy shine …

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How Google's Semantic Search Will Change SEO

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether …

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Measure and Improve

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to …

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Find Sites Linking To More Than One Competitor

It helps the search engines quickly determine what the page is about. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives …

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