How do I rank in position zero?

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately The higher your site ranks in the search engines the more visitors you will get …

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Learn more about your audience

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage …

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Find the best way to use combine timing and context

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well …

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The headings for your homepage

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. When done well, content marketing can contribute to …

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Evaluate the credibility of a website using a simple approach

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Your SEO writer and SEO expert should be able to communicate with each other and work together to …

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Content is King (for now)

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. If you’re not able to rank on the first page …

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All Attention is Good Attention Isn't It?

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. It’s hard to imagine that just 10 …

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Distribute your content effectively

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Make sure …

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Good Content Will Still Need ‘Optimised

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Website owners used to litter their content with …

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Social is important as an indirect factor

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. Search …

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Your content marketing campaign will fail unless you integrate SEO

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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Site Architecture for Dummies

Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Blog comments …

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Keywords in URLs and File Names

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Creating evergreen content is …

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Long Tail Traffic Is Hiding In Long Form Content

Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes …

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Satisfy a compelling customer need

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. On page optimization is very essential to gain …

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Don;t leave shady backlinks in place

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever …

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Set Up Alerts For Brand Mentions

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Keywords should be relevant. This means your site should be a satisfactory destination for users. Strategically written website copy includes well-thought-out internal links and calls to action. Meta …

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Fixing an Internal Linking Problem

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of …

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Drive traffic to a particular page of your website

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. By correctly using header tags in the following order …

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Headings and SEO

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Keyword stemming is a process, in which …

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The goal of SEO is to make you money

Domain to page relevancy means the page linking to your website is relevant to your domain. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a …

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Project the right image

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Keep it natural

Competitor analysis is a lot easier when you have the right tools. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your …

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Set Up Backlink Alerts

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. All business websites are different and there is never any ‘One Size Fits All’ solution …

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Links coming from sites which have link networks

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Once upon a time, marketers focused on strategizing …

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More content equals better rankings and more links

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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Why moes SEO matter?

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality …

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Optimize Your Site With WP SEO Plugin

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Always keep the restrictions of the small screen …

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Use Rel Canonical Tag To Improve Ranking

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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Answer the questions of your potential customers

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into …

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Pay attention to on-page ranking factors

Keywords should be relevant. This means your site should be a satisfactory destination for users. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Write locally oriented content: It’s one of the best things you can …

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Relevance is the key issue for link building

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Evaluating keywords for relative opportunities is …

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Create relevant profiles on authorative sites

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Creating content …

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Develop your follow-up approach

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. A holistic approach …

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Post Good Content

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique …

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Building An Effective SEO Strategy

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Creating infographics that give detailed information about your niche is …

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SEO thats shines above the rest

Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically …

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Add more meta data

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when …

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Understanding Your Competitive Landscape

Use internal links with clear and informative anchor text. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google …

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Websites are representations of ideas

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. If …

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