When it comes to standing out on a SERP, shorter is always sweeter!

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website …

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SEO quality best practice

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move …

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Consider your URL structure

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Work Hard and Success Will Come

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Link building has always been an important aspect of local SEO. It …

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Google measures by pixel width, not character count

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link …

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Identify (and include) commonly searched keywords

Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at …

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Write with your audience’s questions in mind

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

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Most of all, earn Google's trust

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. The page title and …

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Don’t jump in blind

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. The permalink is the full URL you see – and use – for …

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Longtail terms

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. . Search engine …

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Does Cross linking works as an SEO strategy?

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Keep track of how many times your past keywords have yielded expected results …

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Enhance Your Outreach Strategy

Expect increased conversions, particularly those from visitors who arrived via organic search. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Dig through your customer …

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Monitor the evolution of your rankings

Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets …

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Follow Google's advice on this

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Google cares the most about editorial links

Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. Although Google Plus might be one of the less popular social networks out there, it’s still …

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Take the keywords out and find another place to use it

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Usually, companies do not understand the importance of a newsletter. If it is used properly, the …

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Always ensure any anchor text looks and is natural

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of …

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Be authentic

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Remember, it takes …

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Embed Video Content Into Text-Based Blog Posts

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s …

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How do backlinks help SEO?

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you …

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Identify who are the main influencers in your industry

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all …

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Google guidelines don't agree with your approach

Without considering a search engine user's intent, you will attract too much unqualified traffic. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article …

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Lessons Learned from Crummy SEO

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Catering your search engine optimization strategy efforts only to the Google …

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Add Facebook “Like” and “Share” buttons

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Because there has been quite some news about Google’s Penguin update and before that its Panda …

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Link reclamation

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. It may not be a good idea to link to the website from footers or sidebars. Much of digital marketing …

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What does your audience expect from you?

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. It is better to create a content that is user-friendly than exhaustive …

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Help potential customers make purchasing decisions

Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. Search Engine Optimization …

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Create a roadmap for linking between your own articles

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. How do you find people …

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Think about how to incorporate keywords into your article

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend …

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Your title tag is your trigger mechanism

What Google wants to see is authoritative and relatable links talking about your site. The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. How do you find people who value SEO enough to pay your …

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Getting SEO to take off can take time and patience

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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Remember that quality is more important than quantity

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Ranking organically in search for product keywords should be an ecommerce stores end goal because this …

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Encourage +1’s

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Keywords vs. Topics vs. Relationships

It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Links are integral for connecting each piece of content, ultimately leading to a potential sale. Keyword-based titles help establish page theme and direction for your keywords. Keyword …

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Cross-link relevant content

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Make sure that the pages on your …

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What Is Free SEO and What Is Paid SEM?

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Search engine results are in a constant state of …

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Understanding the rationale behind outbound links

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in …

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SEO is leading the way

The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant …

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