It’s time to revolutionize our approach to link building

Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. There aren’t many free, intuitive programs that give you the kind of …

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Landing page analysis is important for SEO

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website …

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Mention keywords where they matter most

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords …

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Create high-quality content on a recurring basis

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Get reputable websites to link to you. You can achieve this by gaining a …

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Links coming from a website which is not ranking on any keyword

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Structured data …

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Both SEO and social media posts drive site traffic

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. If your …

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It’s about relevancy, and relevancy only

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. The page title is still one of the most important ranking factors for Google, so you …

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Use outbound link strategies

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Links …

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Google loves fast sites, and so do your customers

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually …

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If the clicks come rolling in, you don't ask questions

Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Page load speed is also a ranking factor, especially …

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Create Better Content

It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which …

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Determining the goal for the site

Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it …

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Find the right Chinese keywords

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Authority is created over time. It can't be rushed. A lot of SEO …

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High quality links matter and make a huge difference

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Starting with SEO, what …

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Track Desktop and Mobile Analytics and Metrics Separately

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search …

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Why is Social Media important for Local Businesses?

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

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SEO quality best practice

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your …

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Add the URL’s of all your social profiles

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it …

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Making your site easy to navigate

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis …

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Google might discount irrelevant links

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality …

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Look at underperforming but related posts on your site

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? One of the most important steps when starting with SEO is to align it with your wider …

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If the clicks keep rolling in, you don't ask questions

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks …

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Accentuate the positive

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Performing regular audits on your website’s links is a good way to …

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Keyword driven anchor text reigns supreme

Keywords should be relevant. This means your site should be a satisfactory destination for users. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. As a part of mobile searches …

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Finding the 'Low-Hanging Fruit'

A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception …

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Actively seeking links can and should penalize your website

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Using structured data, you can serve Google your address details in the most convenient way. Real SEO is all about helping Google understand the content of …

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Geolocation

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page …

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Links are glue for your site

Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Most search engines like links of either type, although more specifically the one way links. One way links are more especially …

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Increase the level of security on the site

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at …

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Google Loves Diversity

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Once you have exceptional content, you need to …

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Local Link Building

If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater …

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Technical aspects of building links

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and …

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Join Google Plus/Become Active

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Join popular online forums and post valuable comments …

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Buying Your Way To the Top With Pay Per Click Advertising

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. “Dwell time” is the amount of time visitors spend on your website and it can affect …

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Action Plan

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Much …

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Effect of keyword density on the SERPs

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar …

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Mobile readiness is a confirmed general ranking factor.

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. While external links that point to your site provide long-term SEO value, so do links on …

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Don’t forget to link from the top too

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

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Sprinkle LSI keywords liberally

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Search engines want to deliver the best results to searchers based on the search terms visitors enter. When building backlinks to your website, you have to …

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Use Internal Links

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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