Behind the SEV curtain

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Find out who your customers are and …

more ...

Number of backlinks to the domain

Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. When done well, content marketing can contribute to boosting a …

more ...

Go great or go home

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be …

more ...

Keywords that you’re not already targeting

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

more ...

Links are glue for your site

The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently …

more ...

Provide value information rooted in your initial strategy

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. Backlinks from older …

more ...

Stay Focused on the Long-Term

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. After the emergence of major updates, like Panda and Penguin, search …

more ...

Domain name – make it brandable

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal …

more ...

Google recommends customer focused content

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a …

more ...

Optimising Your Website is Not A Guaranteed Traffic Generator

A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy …

more ...

The important factor here is specificity

Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. : Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then …

more ...